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| BOPビジネスとは、貧困層に対して援助や支援という従来のアプローチではなく、ビジネス・ベースで
アプローチし、貧困層の生活向上に資するという新しい考え方に基づいたビジネス。 |
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| 「世界40億人貧困層へのビジネス・アプローチ-日本企業の可能性(上)(下)」 ⇒ |
| 世界経済評論、5/6月号(通巻653号)、7/8月号(通巻654号)、2010 |
| "Japanese Business and Poverty Reduction", |
| Society And Business Review, Volume 5, Issue 2, pp198-216, 2010 ⇒ |
| 「日本企業によるBOPビジネスの現状、可能性、課題」 |
| 国際ビジネス研究学会発行『国際ビジネス研究』(第2巻第1号2010年4月発行 |
「 日本発BOPビジネスの可能性と課題」2009年12月5日 |
「BOPビジネスの源流は日本企業にあり ーその特性と可能性を探るー」2009年11月3日 |
| 「日本企業によるBOP ビジネスの可能性と課題」2009年8月 |
「BOPビジネスの源流ーヤクルトによる企業利益と社会利益の同時実現」2009年6月 |
| 「次なる40億人市場への共創アプローチ」 2008年3月 (word file) |
「多国籍企業による貧困削減ビジネスの可能性 2007年10月 |
"Tapping into New Markets and Alleviating Poverty Simultaneously through
Multinational Companies" (word file)
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International Federation of Scholarly Associations of Management, 9th World
Congress,
Shanghai, China, July 28, 2008 |
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| ●役立つ関連サイト |
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| ●BOP ビジネス関連文献ーこれらをおさえるとBOPビジネスが分かる |
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World Bank Institue(2008), SPECIAL REPORT "Buseiness and Poverty: Opening Markets to the Poor"  |
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Clay, Jason W.(2005), Exploring the links between wealth creation &
poverty reduction: a case study of Unilever in Indonesia, Oxfam
CSR Europe (2008), Creating Wealth and Value at The Base of The Pyramid:
Unlocking Synergies among Business, Stakeholders and the European Commission,
www.csreurope.org/toolbox/baseofthepyramid
Hammond, A. L., et al, (2007), The Next 4 Billion: Market Size and Business
Strategy at the Base of the Pyramid, World Resource Institute http://www.wri.org/publication/the-next-4-billion
Hart, Stuart L. (2007), Capitalism at the Crossroads: Aligning Business,
Earth, and Humanity (2nd Edition), Wharton School Publishing. (『未来をつくる資本主義』英治出版,
2008.)
Karnani, A. (2006), Fortune at the Bottom of the Pyramid: A Mirage, Ross
School of Business Paper No. 1035, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=914518
Kandachar, P. and M. Halme, eds. (2008), Sustainability Challenges and
Solutions at the Base of the Pyramid, Greenleaf Publishing.
Kapstein, Ethan B.(2008), Measuring Unilever's Economic Footprint: The
Case of South Africa, Famous Publishing
Monks, Robert & Nell Minow (2008), Corporate Governance-4 edition, Wiley-Blackwell.
Nestlé(2008), Creating Shared Value ,(『共通価値の創造』)http://www.nestle.com/SharedValueCSR/Overview.htm
Porter, Michael E and Kramer, Mark R (2006), “Strategy & Society: The
Link Between Competitive Advantage and Corporate Social Responsibility,”
Harvard Business Review, Dec2006, Vol. 84 Issue 12, p78-92
Prahalad, C. K. and Stuart Hart (2002), “The Fortune at the Bottom of the
Pyramid,” Strategy + Business, 26 (2002): 54-67
Prahalad, C. K. (2002), The Fortune at the Bottom of the Pyramid: Eradicating
Poverty Through Profits, Wharton School Publishing. (『ネクスト・マーケット』英治出版,
2005.)
Simanis, Erik and Stuart Hart (2008), The Base of the Pyramid Protocol:
Toward Next Generation BoP Strategy Second Edition, http://www.bop-protocol.org/docs
/UNDP(2004), Unleashing Entrepreneurship: Making Business Work for the
Poor, http://www.undp.org/cpsd/report/index.html
UNDP(2008), Creating Value for All: Strategies for Doing Business with
the Poor, (『貧困層を対象にしたビジネス戦略-すべての人々に価値を創造する) , http://www.undp.org/gimlaunch/
Unilever (2007), Sustainable Development 2007, http://www.unilever.com/sustainability/sustainabledevelopmentreport/
USAID (2006), The Global Development Alliance: Public-Private Alliances
for Transformational Development
http://www.usaid.gov/our_work/global_partnerships/gda/about.html#
Yunus, Muhammad (2007), Creating a World Without Poverty: Social Business
and the Future of Capitalism, PublicAffairs. (『貧困のない世界を創る』早川書房, 2008.)
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